What is Marketing?

Marketing is the social process by which individuals and organizations obtain what they need and want through creating and exchanging value with others.-Kotler and Armstrong (2010).

The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.-Kotler and Armstrong (2010). 

Marketing is the management process for identifying, anticipating and satisfying customer requirements profitably. -The Chartered Institute of Marketing (CIM). Accessed 2012.

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007)-American Marketing Association Board of Directors. Accessed 2012.

The enigma of marketing is that it is one of man's oldest activities and yet it is regarded as the most recent of business disciplines.-   Baker (1976).