Marketing Snippets

 1. DSA means – Direct Sales Agent

2. USP means – Unique Selling Proposition

3. What is meaning of a prospect in marketing language? - A likely buyer

4. What is the meaning of ‘close a call’ in marketing lingo? – To clinch a sale

5. What is ‘Target Group’ in marketing? – Persons who could be likely buyers of a product or service

6. A Call in Marketing means – to call on prospective customers

7. What is delivery channel in marketing? - places where products are made available to the buyers

8. What would be the target market for marketing of Internet Banking Services of a commercial bank? - All the computer educated customers of the Bank

10 New questions Every Day! So keep collecting..

1) Who is appointed as the Chairman of NASSCOM in place of Harsh Mangalik? – Rajendra S. Pawar (Chairman and co-Founder of NIIT)

2) Who is the winner of the Dada Saheb Phalke Award 2010 for lifetime contribution to Indian Cinema? – K Balachander (Tamil Producer-director)

3) Who took over as the interim Chairperson of National Women Commission? – Yasmeen Abrar (in place of outgoing Chairperson Girija Vyas)

4) Which public sector bank has announced a very sharp decline in its net profits for the last quarter of financial year 2010-11? – State Bank of India

5) Who has recently became the first Muslim woman from Jammu & Kashmir to have been selected in the prestigious Indian Administrative Service (IAS)? – Ovessa Iqbal

6) Which country won the 20th Sultan Azlan Shah Hockey Tournament? – Australia

7) On which organisation’s petition the Supreme Court ordered the union govt. to provide 50 lakh tons additional food-grains to the 150 of the poorest districts of the country? - Peoples Union for Civil Liberties (PUCL)

8) Puerto Bayaka city recently came into highlight for experiencing continuous rains for last 11 months. It is situated in which country? – Colombia

9) Which newspaper was awarded Pulitzer Award 2010 in the category of Best International Reporting? – New York Times

10) Which famous industrialist was appointed as the Chairman of the Governing Council of Hyderabad based International School of Business (ISB)? – Adi Godrej (Chairman of the Godrej Group)

Pure Economy Based Questions

1) On the recommendation of which committee the National Bank for Agriculture and Rural Development (NABARD) has been releasing money of the Centers share of recapitalization assistance to the primary agriculture credit societies (PACS) in various states to introduce cooperative reforms ? - Prof A. Vaidyanathan Committee

2) Express Remit is the brand name of a remittance facility by which bank? – SBI

3) Which region / geographical area is the most important source region of NRI remittances to India ? – North America

4) To achieve 100% financial Inclusion in India, Reserve Bank of India had had issued a circular in July 2009 permitting cash withdrawals of up to Rs 1,000 per day from PoS (Point of sale) terminals at merchant establishments. Recently which bank has become first bank of India to offer this facility? – Union Bank of India

5) Which sector of Indian Economy is maximum dependent on economic developments in advanced nations? – Services Sector

6) Many a times we read in the newspapers that Government of India is promoting private investment in the country through PPP mode that is Public private partnership. What is the target of the private sector investment in the country by 2012 ? – US $ 200 Billion

7) For the first time in India, in which Union Budget “basic reforms in the international financial and trading system” was stressed in India? – Union Budget of 1983

8) As we all know that economic liberalization began in true sense in July 1991 in India. Which was the first step of the government while taking the country towards Economic Liberalization? - Substantial changes in industrial license policy

9) In a condition of monopoly, the monopolist has a control over the price he charges for his product. In which condition he will be able to maximize his profits? - Lowering the prices if the demand curve is elastic

10) Rs. 10000 are realized after selling 100 units and Rs. 14000 are realized after selling 120 Units. In this example, Rs. 200 is ________? – Marginal Revenue

11) What is the current limit for collateral free loans to micro and small enterprises (MSEs) sector in India? – 5 Lakh

12) RBI introduced the Base Rate System from which date? – July 01, 2010

13) What is RBI’s Base Rate System (BRS) – It is the new reference rate for determining lending rates for banks

14) ”On-line Electric Vehicle,”(OELV) is world ‘ s first commercial wireless electric vehicle. It was launched in 2010 in which country – South Korea

15) BT varieties Bollgard-I and Bollgard-II are varieties of which crop – BT Cotton