Email marketing means a lot of things for a lot of different people. Whether you're using email marketing to drive sales, increase brand recognition, promote affiliate offers or otherwise, you're missing out if you're not doing it.
The way email marketing works is relatively simple. You capture emails and are able to contact those individuals in the future through a single email blast rather than emailing people one-by-one (which of course can take a very long time). You can get people to subscribe to your email list by offering a newsletter, a free e-Book or video series, exclusive offers or discounts, or anything else that might fit your customer or visitor's needs.
The way email marketing works is relatively simple. You capture emails and are able to contact those individuals in the future through a single email blast rather than emailing people one-by-one (which of course can take a very long time). You can get people to subscribe to your email list by offering a newsletter, a free e-Book or video series, exclusive offers or discounts, or anything else that might fit your customer or visitor's needs.
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